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I previously created the original branding for PR & Communications agency, Polka Dot Media, using polka dots and lots of colour. Five years later, with the company evolving and growing, founder, Zoe Symonds wanted a brand refresh. For this new look, a more corporate, sophisticated look was requested – to better reflect the customers the agency now work with. Alongside this, we felt a clear and concise strapline which encompasses all the different aspects of the agency's work would be beneficial to both clients and the business.