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The Commercial Team at Virgin Atlantic wanted to create a staff recognition event called The Incredibles, where outstanding staff would be nominated for awards, and be invited to a prestigious evening event. For the identity I took inspiration from artist, Thomas Danthony, and used our standard font but in a much heavier weight and more contemporary style than previously used. I took the design through onto invites, table plans, menus, pull-up banners, pin badges and awards and it was also animated for use on large screens at the event.