Branding • Brand guidelines • Business cards • Powerpoint templates • Website
Powerpoint guide
Lime in the Minibar
Lime in the Minibar is a boutique hospitality consultancy helping tour operators fine-tune their products and elevate the guest experience. The name has a lovely story behind it. Founder and tourism expert, Jane Nicholson was so struck by finding a fresh lime in her hotel minibar in South Africa that it stuck with her. Years later, she passed the idea on to a Sydney hotel manager, and returned a year later to find a lime waiting in her minibar. That small, memorable touch became the spirit of the whole business. The branding I created, pairs a clean, minimalist typeface with a loosely illustrated contemporary lime icon. Alongside the core identity – which included a lime segment grading system – I designed visual identity guidelines, business cards and PowerPoint templates. The website was built by Sproutworks and can be viewed at limeintheminibar.com.
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