Jenny Draper Ltd

Jenny Draper, a business development coach and mentor, came to me to create a brand identity for her new venture. Her business helps people take the next step in their careers – whether that’s after redundancy, a promotion, or a complete change – helping them recognise their potential and move forward with confidence. Jenny wanted the brand to feel positive, warm, and approachable, reflecting her friendly personality and reassuring nature. After exploring a few directions, we landed on the idea of growth as the heart of the identity. The final logo combines a handwritten, lowercase ‘jenny’ with a small leaf detail for a friendly, personal touch, paired with modern, confident typography for balance. The visual identity guidelines ensures everything is consistent across the website, socials and other promotional materials.

"I’d previously attempted to create a logo using an online tool, but quickly realised I needed professional help! Having a memorable brand identity which reflected the services I provide was an important and necessary requirement to support the growth of my business.

Nerys took time to understand the nature of business and logo requirements, along with my ideas around colours and imagery. Nerys interpreted the brief perfectly! I am delighted with the finished logo, which provides me with professional branding that is relevant today and will serve my business as it evolves over time.

I wouldn’t hesitate to recommend Nerys to anyone requiring design work."

Jenny Draper, Managing Director,
Jenny Draper Ltd

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