





Jenny Draper Ltd
Jenny Draper, a business development coach and mentor, came to me to create a brand identity for her new venture. Her business helps people take the next step in their careers – whether that’s after redundancy, a promotion, or a complete change – helping them recognise their potential and move forward with confidence. Jenny wanted the brand to feel positive, warm, and approachable, reflecting her friendly personality and reassuring nature. After exploring a few directions, we landed on the idea of growth as the heart of the identity. The final logo combines a handwritten, lowercase ‘jenny’ with a small leaf detail for a friendly, personal touch, paired with modern, confident typography for balance. The visual identity guidelines ensures everything is consistent across the website, socials and other promotional materials.