Cotters Stay was a brief for the branding of two homestay cottages for hire in the beautiful Lake District. Recently renovated to a high standard, the luxury cottages could be hired for a weekend getaway for those wanting a bit of peace and quiet in the countryside.
For this branding, the colours and feel needed to be calm and relaxing as well as have a contemporary edge to reflect the modern style of the cottages. For the colour palette, I used cream and charcoal grey – colours used in the cottage interiors, aswell as the rich greens, ochres and blues seen in the surrounding countryside. For the logo itself, I created a simple keyline icon of two homes and alongside that used an open modern font to perfectly echo the lines in the icon. This was taken through into a main logo, secondary logo, submark, social media and packaging.