Survive & Thrive
Survive & Thrive is an online health and wellbeing programme created by fitness expert Sarah Goldsack, designed to help older adults stay active and healthy through expert advice on nutrition and exercise. Sarah came to me looking for two connected brand identities – one for herself as ‘Sarah Goldsack – Positivity Coach’, and another for her new programme, Survive & Thrive. For Survive & Thrive, I explored ideas around growth, nature, and positive change. The aim was to create a brand that feels uplifting, energetic, and empowering – something that inspires confidence and encourages people to look after their bodies, no matter their age or ability. The identity for ‘Sarah Goldsack – Positivity Coach’ needed to capture Sarah’s warm, optimistic personality while still feeling professional and trustworthy. We kept the colour palette neutral, so the logo could sit comfortably alongside vibrant photography and work well with the different colour schemes planned for future health programmes.