Brochures • Flyers • Postcards • Signage • Advertising • Maps
Saga Holidays
When Saga underwent a brand refresh, the goal was to shake off its “old people” image with a new campaign – “Experience is Everything” – which emphasises experience rather than age. The refresh introduced new holidays designed for people who value the reassurance of travelling with Saga but also want the freedom to do their own thing. Through its advertising and marketing materials, the brand now appeals to a much wider (and younger) audience – one that’s more in tune with today’s holidaymakers. Visually, the new design direction features a strong, bright colour palette, a distinctive marble graphic, and a bold, contemporary typeface. These are paired with vibrant imagery that showcases a diverse range of exciting holidays and activities. To help implement this refreshed look and feel, I was one of the designers Saga asked to create a suite of brochures, flyers, postcards, print and digital ads, and other marketing collateral. The new branding, photography, and visual style have led to increased customer engagement and stronger brand loyalty.