Saga Holidays
When Saga had a brand refresh, the idea was to shake off the "old people" image with a new brand campaign, "Experience is everything," which emphasises experience rather than age. This included new holidays aimed at people who want the reassurance of going on holiday with Saga, but are keen to do their own thing as well. Within both their advertising and marketing material, this brand is now appealing to a much wider (and younger) audience, more relevant to today's holidaymakers. Within their design material, this includes the use of a strong, bright colour palette, a unique marble graphic and contemporary bold typeface alongside vibrant new imagery focusing on a wide range of exciting and diverse holidays and activities. To help with the implementation of this new look and feel, I was one of the designers Saga asked to create a range of brochures, flyers, postcards, print and digital ads and other marketing collateral.