Saga Holidays
Saga Holidays have recently had a brand refresh which is now being rolled out to a global audience. Within both their advertising and marketing material, this legendary brand is now appealing to a much wider (and younger) audience, more relevant to today’s holiday-makers. Within their design material this includes the use of a strong, bright colour palette, a unique marble graphic and contemporary bold typeface alongside vibrant new imagery focusing on the wide range of exciting and diverse range of holidays and activities the company has to offer. To help with the implementation of this new look and feel, Saga Holidays asked me and Gemma at Gemma Armstrong Design, to create a range of brochures, flyers, postcards, print and digital ads and other marketing collateral. Having had many years experience working in the travel industry at Virgin Atlantic, it was lovely working on travel literature again.