Paracise exercise
In 2016, Sarah Goldsack, the creator of Paracise came to me requiring an identity for her new company. Paracise is a low impact, gentle but effective, exercise to music class, which offers an entry point to people who benefit physically and mentally from lower intensity exercise. Over just three years the business has grown massively, cornering the market in exercise for an older generation. I'm now responsible for a huge amount of the company's marketing – regularly designing posters, flyers, pull-up banners, social assets and even a DVD wrap.