A new company approached me to create a brand identity and communication material for their start-up business. They became aware of a gap in the UK market whereby people playing potentially dangerous sports were not being assessed sufficiently if they were to gain a head injury or possible concussion. I created a logo based on concentric circles (often associated with pain in medicine) with the centre of the circles being made up of the letters c, i and q. The pink to blue gradient gives a blast of bright colour to attract attention and was unique within that market. The leaflets then use greyscale imagery with either a pink or blue area highlighted to re-enforce the brand colours. Two leaflets were required – one for parents and one for schools and sports facilities, aswell as stationery and a website.