Seattle inaugural
Virgin Atlantic added Seattle, a new destination to their routes, so an identity was needed for their inaugural flight and launch party. I designed a creative using the city’s skyline alongside digital lines and glowing dots to show data connectivity. This was symbolic of Seattle being at the forefront of digital technology, and the home to a huge number of technological companies. For the event I then took the identity through onto the digital itinerary, onboard menus, airport signage, luggage tags, pull-up banners and launch party material.