Incident Ready Consulting
I recently completed the design of a brand identity for a new start up company, Incident Ready Consulting. This company specialises in crisis management and business continuity – particularly important in a financial crisis, such as the one we’re experiencing now in 2020. I used a lighthouse within the logo as this image conveys vigilance, early warning, responsive and solid foundations. An illustrated lighthouse and the far reaching beam of light, gives the company an approachable feel, unique to this market.